How to write a successful blog on the Decking Network
The Virus has just about got the world in a mass panic, those with a business in the construction industry will find these uncertain times unbearable. Once it’s all over, companies will find the going very tough and that every ounce of marketing they do whilst we are under lock down will form an essential building block to give you the exposure your companies needs to survive in the aftermath.
How to create a killer blog title… The basics
It’s the Decking Network, the site as such has enormous power for natural SEO as it is seen as an authority for such. So, long as you have decking, cladding, a pergola, timber structure… if it’s a fence it better be something special… all of which are relevant.
Stay focused on the key point of the post, pay particular to the detail of the actual item you are pushing… You want to drive traffic to your website.
It is essential that you name your decking/material manufacturer and also location, these will form key anchor points the blog relies upon.
What to include in a decking Network Blog
These are essential for Google, it breaks up the post and makes it easier to read. It also clearly defines what the context is for each section.
Make it interesting
The reader should already be interested in decking and the like otherwise they won’t be there in the first place. Try not to send them to sleep…
Ask the reader to contact you
Your company needs enquiries, it’s why you are doing this, so why not ask the reader to contact you…
Highlight difficulties and problems solved
Time to self-congratulate what you have achieved, “We had to get the materials to the 10th floor without a lift”, the cantilever was over 2.4 metres so we had to design a steel frame and get a structural Engineer involved” etc.
Say what you do, say where you do it
As the blog will focus on you, what you do and where you work, so best you make this clear. This will also make it easier for you to rank higher on Google.
Mention all materials suppliers
If you want guaranteed likes and shares, list the materials and who supplied them, add to this buy thanking them or saying how they helped keep the project on track by delivering on time. Your suppliers are struggling for images, copy and projects to promote, if you do this they’ll be sharing like lunatics… it’s free marketing which all goes back to benefit you.
300 DPI or high res, if your images have been taken with a potato, it will set the bar quite low and your prospective client won’t be impressed. Your project with smiling faces, a touch of glasses or a lovely dog or cat will be a winner for sure.
Min 300 words, don’t have less, you can have up to 500 as long as it’s all relevant. Include 3 links max, these should point to relevant areas in your website, another blog or to a supplier.
Top Tips, Decking Network Blogs and maximum exposure.
If you struggle to write, create one headline and 4 short paragraphs, 100 words in each section starting with an introduction…
Keep your paragraphs fairly short and direct to the point
Important elements in Bold, the odd important word and not whole sentences
Have a quote or customer feedback…. These are both killer.
Gramma and Spelin, your dead in the water if people can’t read wot you writted.
And finally, if you really can’t be bothered and don’t want to miss out
Call us directly and we can provide a package for you… We can provide a series of well written blogs for you. Email me [email protected]
It’s not a magazine ad’, this works.