Pro Landscaper 2011 Magazine: From a Bold Launch to a Global Industry Powerhouse

A magazine: A first for the Landscaping industry

Some ideas arrive at exactly the right time. Pro Landscaper did that in September 2011, and it has not looked back since.

At DeckingNetwork.com, we spend our lives around standards, detail, craft, and performance. So, when a publication turns up that champions professionalism and pushes the whole sector forward, we take notice. Pro Landscaper did more than “turn up”. It raised the bar.

The launch that hit the industry with intent

Back in 2011, Pro Landscaper entered the market with a clear mission: publish practical, business-relevant content for working professionals. It spoke directly to landscape contractors, designers, and the wider built-environment audience.

Crucially, it also committed to reach real decision-makers. Pro Landscaper states it mails the magazine directly to over 5,000 key landscape professionals and business owners in the UK, with digital access available too. Pro Landscaper UK

That distribution matters. It puts good ideas in the hands of the people who deliver projects.

A sincere thank you to Jim and Lisa Wilkinson

Jim and Lisa Wilkinson deserve genuine credit for the original vision and the long graft that followed. They built a platform with momentum, built trust too.

They backed expert voices, promoted innovation and they showcased the reality of the sector, not just the glossy edge. As a result, the magazine became a regular fixture across the industry.

From our standpoint, that consistency counts. Pro Landscaper helped normalise higher expectations. It also gave contractors and designers a place to learn, compare, and improve.

So, from all of us at Decking Network: thank you, Jim and Lisa, for creating a brilliant read and for driving the industry conversation forward.

The baton passes — and Jamie takes it up at speed

Strong brands do not stand still. They evolve.

In 2023, Jim Wilkinson reflected on handing the baton to his son, Jamie Wilkinson, and the change in ownership at Eljays44.

Jamie then did what great successors do: he scaled the platform while protecting the core. He kept the pace, widened the reach and also pushed the brand into new arenas.

That combination takes real leadership.

Now it’s global — and it’s in full swing

Today, Pro Landscaper clearly aims beyond UK borders.

• In April 2025, Pro Landscaper launched Pro Landscaper International, positioning the brand for a global audience. Pro Landscaper UK

• In 2025, it also launched Pro Landscaper USA, with regular issues now publishing for the American market. Pro Landscaper UK

In other words, the readership no longer sits in one geography. The brand now serves a wider professional community across multiple markets.

That expansion benefits everyone. It spreads better practice faster. It also increases the exchange of ideas, products, and techniques.

What this means for decking, and why we care

Decking sits at the junction of design and construction. It demands sound structure, good detailing, and clear guidance. It also attracts shortcuts and misinformation.

That is why strong trade media matters.

Pro Landscaper creates space for informed discussion. It highlights quality work. It also helps professional installers and designers stay current with products and expectations. Pro Landscaper UK

DeckingNetwork.com will keep doing the same for our part of the industry.

We will continue to:

• champion competent design and compliant construction,

• spotlight products and systems that perform,

• share lessons from real installations,

• and keep standards and best practice at the centre of the conversation.

Congratulations — and here’s to the next chapter

To Jim and Lisa Wilkinson: thank you for the foundations.

To Jamie Wilkinson: well done for taking a strong industry title and pushing it to new audiences at scale.

From Decking Network, we look forward to carrying on the mantle for the decking sector. We also look forward to seeing Pro Landscaper’s next moves.

This was first written in 2011, it has been updated in 2026.