Hi All, over the last few weeks I have been to a couple of exhibitions, one really well attended the other not so. It really got me thinking, what would make you attend a event? Is it location, seminar programme, to see exhibitors, find out about lastest products, listen to top industry figures or a mixture of all?Great to hear your thoughts.
I would attend a show for networking or if we were exhibiting. I don’t have time for seminars – not saying there wrong just simply I don’t have time.
Location is Key, London shows tend to get busy and on the whole seem worth it.
Latest products, perhaps the internet is key here – there are many ways to see new products without going to a show.
When we exhibit, the best customers seem to be the ones that spend 15 seconds looking, ask for a brochure and thats it = a month or so later your specified. Where as customers that spend 15 minutes talking never seem to buy anything…
The event creators are also a factor, consider 100% design – this has now changed hands, its now run by the same company as grand designs; so this year many exhibitors have pulled out as the format has changed and so will the demographic of the attendees.